6/22/2023 0 Comments Psst instant coffeeLi Chen, associate director for the food and drinks sector at Mintel China, said that with purchases of on-premise coffee becoming difficult, consumers are turning to novel instant coffee instead to satiate their cravings.Ī survey of 2,600 consumers aged between 20 and 49 revealed that 48 percent see coffee as a necessary part of daily life. "Since the COVID-19 pandemic, consumers are more keen on supporting domestic brands so as to support the local economy," said the Mintel report. With less and less technology barriers, future competition in the coffee market will hinge on brand building and growing size," said Zhu.īut there has been one significant trend that should be of interest to the fast-growing coffee startups in China. "The coffee market in China has entered a prosperous era with multiple brands, more diversified consumption occasions and increasingly sophisticated consumer groups. That has changed after the pandemic as new instant coffee brands are developing more advanced manufacturing technologies such as cold drying with a better quality of coffee beans, so as to provide a better beverage.Ĭhina's total coffee market is estimated at more than 100 billion yuan ($15.5 billion), with instant coffee accounting for 65 percent to 70 percent of the market, said a report from Mintel, a market research company. In the past, instant coffee was often considered low-priced and less tasty, said Zhu Danpeng, a Guangzhou-based independent analyst, who tracks the food and beverage sector. CHINA DAILYĬhina's retail coffee market is witnessing robust growth in terms of financing and sales, thanks to the growing demand for instant coffee products due to the large number of people working from home and reduced in-store coffee consumption, experts said. Consumers buy instant coffee products at a Saturnbird pop-up store in Shanghai.
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